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Content repurpose

Are you struggling to generate leads? Content repurposing can help you attract your audience by using evergreen content in an entirely new format. It is a must to create unique pieces of content time and again to be in touch with your audience. Regular feeds are paramount to drive the attention of users to your product or service, but sometimes you need to repurpose your content.  

You spend a lot of time in creating content before publishing it, but people pay attention to it unless the next post is uploaded. As a result, your target audience gravitates to new feeds leaving and away from the pieces of content that are years old. The content you published last year was likely more worthy than you have currently published it. If you want to use that content again, you can. It is called content repurposing. 

Content repurposing is a strategy to use old content in a different layout to pull your target audience. Not every piece of content you can repurpose. You will have to pick evergreen content. Evergreen content will give as much value today as it did at the time of publication. If you have some high-quality posts you can share them again, go ahead. 

Content repurpose yields several benefits. One of the best advantages of this strategy is you can reach out to a new audience. For instance, if you have a popular blog on tips to consider before taking out very bad credit loans with direct lenders, you can convert it in a video format. There are some people whom you missed out when you published it the first time because they do not like to read, but you have an opportunity to reach out to them by providing that content in a video format. 

Another benefit of this strategy is you can dust off forgotten tales. Your audience may have liked your old piece of content. It is likely that the new audience also wants it when you repurpose it. Repurposing puts your old content up and ensures that the evergreen content always remains evergreen. Of course, you put a lot of effort to creating content, but it is not enough to generate leads. You should figure out how you can reuse it repeatedly to reach out to your audience.   

Here are ways to repurpose content.

Identify your popular posts

The first step is to identify evergreen content. You can use Google analytics to know the most popular content. If you have a blog setting that does show the number of readers, it will be an excellent way to know which content is most popular among your readers. The higher the number of viewers, the most popular it is. Social media analytics can also give you an insight into which content pieces are popular. Such analytics tools have an option of ideas to help you know which posts are engaging to the reader most. Make a list of content that is good for repurposing. 

Decide the look of content

Once you have decided what your evergreen content is, the next step is to think about the layout. If you have a popular blog post, for instance, five easy tips for digital marketing, you do not need to reuse it. Instead, you should figure out the new and exciting ways to present it. You can repurpose your blog in a PDF form. 

You can provide access to download it to your users if they subscribe. If it does not seem possible to present it in a PDF format, you can show three tips publicly and rest tips to only subscribers. Sometimes, you can recreate a blog in an infographic way or a video format. When you repurpose content, try to make sure that you tweak it in a way to make it impressive and more shine for your audience. 

Repromote it on social media platforms

Whether you introduce some statistical facts in your old content or repurpose, it is entirely a new way, do not forget to promote your content on social media platforms. Since most of the people are present on social media platforms, it will give an additional benefit to your business. Most of the people will get to know about those posts through social media platforms. They will be more interested in investing in your products and services if they find it worthwhile.

If you have some evergreen content, you should reuse it, again and again, to reach out to your audience. If you can put new information in your blog, do not hesitate to do so because it will make your content more authentic. It will help if you frame a strategy to start with it. You may also need a specialist for this. If you do not have money to hire an expert, you can take out installment loans for bad credit.